30 January, 2018

Eploy worked with Travelodge on their enhanced careers site to support the drive to extend their network of properties in key UK locations.

Travelodge is the largest independent hotel brand with over 37,000 bedrooms. As part of their strategy to expand and develop the hotel group, recruitment growth also needed to be managed. Over 11,000 colleagues currently work across Travelodge to look after their 18 million customers every year and they are constantly adding to the team to strive to continually improve their offering.

Travelodge offer a wide range of roles, from housekeeping and receptionist positions to operations research and finance roles in their support centre. With a mix of full-time and part-time roles, they want to recruit passionate people with the right behaviours who are looking to join one of the UK’s fastest growing companies.

To help manage their growth and recruit the right people, Eploy worked closely with Travelodge and their creative agency, CA3 to refresh the Travelodge careers website. Travelodge’s employer brand is really important to them and core to the new careers site. Latest developments used the brand to attract the right prospective talent and to reflect the culture and values of the organisation. 

Sophie White, People Project Manager at Travelodge commented “Showing people what it's like to work at Travelodge is really important to us - so we’re very pleased with the new look of our site and feel it really represents our culture and values well. We wanted an easy application process along with plenty of opportunities to show candidates how a job at Travelodge can fit around their life. The new job alerts means they can hear about jobs they’re interested in as soon as they are posted and the search features mean that the candidates have a choice to look for roles in a way that suits them.”

The Travelodge careers site is fully integrated with the Eploy ATS and recruitment CRM and is entirely browser based. It was designed with candidate persona's in mind to deliver a great online candidate experience. Travelodge have also taken great steps to ensure candidates can learn about how the role could fit their life, the company, the culture and opportunities on offer – as well as provide many candidate hints and tips including how to write the perfect CV, planning for interviews and an extensive FAQ’s area.
  • The job search functionality is at the forefront of the homepage which uses employee videos to fully communicate the brand, vision and culture.
  • The Career Paths’ area has a role-based search feature that demonstrates how Travelodge encourages employees to develop and build their career – using employee video stories that explain real-world career journeys and celebrate individuality.
  • Current Hotel Jobs uses intuitive design and Google maps that provide relevant ‘jobs near me’ with at a glance vacancy details.
  • Candidates can set preferences for receiving job alerts by role type when vacancies become available which helps to nurture and engage talent.

Travelodge can also access site statistics and insights into candidate behaviours and keyword tracking so they can make sure the careers site content continues to improve and deliver the right results.  

Eploy Chief Technology Officer, Chris Bogh, said “We are proud to have worked with Travelodge and CA3 in the design and build of the new careers site and candidate portal. It has a fresh and dynamic new look and CA3 creative design agency have ensured the Travelodge employer brand is at the forefront and consistently communicated across the site. The new Travelodge careers site has taken their online recruitment to the next level in attracting talent and providing a great online candidate experience. It’s a terrific example of the powerful combination of striking visual design and an engaging candidate journey.” 

CA3’s Creative Director, Noel Thomas, had this to say about the project “The new Travelodge website is a real coming together of clever design, fabulous content and a great user experience. It was a real team effort, Travelodge, Eploy and CA3 working side by side, every step of the way. It’s no wonder the end result is so fabulous.”

You can read more here:
https://www.eploy.co.uk/services/website-development/
https://careers.travelodge.co.uk/

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