Travelodge and partners Eploy and CA3 are thrilled to announce that the Travelodge careers site was crowned as the winner for ‘Best Careers Site’ in the 2018 Recruitment Marketing Awards (RMA’s).
The RMA's recognise and reward how outstanding creativity, combined with the right medium, results in successful recruitment campaigns. The highly contested Best Careers Site category recognises the work that goes into producing creative but usable websites that engage employees or future employees. With just one category winner, each of the finalists went through a rigorous two-stage assessment process with two different judging panels. Travelodge and partners Eploy and CA3 showed that the original concept and flair in execution, as well as broader business benefits achieved, demonstrated their ATS and careers site worked hand in hand.
Here is a summary of the careers site project and what the judges had to say:
The Goal: To position Travelodge as a place to build a career in hospitality for target audiences such as working parents, those wanting to build careers in hospitality, mature workers and students.
A new careers website had to be quick and easy to navigate, making it easy to find jobs near home, foster engagement at the very start of the recruitment journey by catering for candidates’ different needs, and it had to integrate seamlessly with the company’s ATS.
Among the clever functions brought to the project by Eploy was geo-location used in the job search functionality that placed local jobs at users’ fingertips. The site conveyed key themes such as flexible working, employee benefits and career progression, along with a section highlighting the diverse nature of Travelodge’s workforce with different backgrounds and experiences.
After application, automatic emails containing role-specific information are sent to candidates, driving them back to relevant information on the careers website, such as role specifics, hints and tips for interviews and ‘What’s it like to work here?’
Since the new site went live in December 2017, conversions from started application to completion have increased from 5% to 91%, and there has been a 145% increase in completed web applications. By June 2018, British starters had increased by 17%, lowering the portion of migrant EU employees to 27% as a proportion of the total workforce – a significant step in the right direction for Travelodge as it seeks to decrease its reliance on migrant EU workers as Brexit looms.
Judges’ comments: “Results are impressive, and it’s fantastic to see ATS and the Careers Site working hand in hand.”
Commenting on the award win Chris Bogh, Eploy CTO, said “the collaborative approach between Travelodge, CA3 and Eploy played a key part in developing the candidate journey. The Travelodge brand and values now filter through the candidate experience, and the revised careers site now addresses candidate attraction through engaging content in a range of formats, providing a great user experience relevant to the audience.”
Travelodge were well-deserved winners who beat some stiff competition in the category including; Hodes (Part of Symphony Talent) – Forrest Brown, Pink Squid – Wagamama, SMRS – B&Q, Stafford Long & Partners – Secret Intelligence Service and That Little Agency – Phoenix Group.
You can read the full Travelodge case study
that details how they developed the candidate journey to achieve some remarkable results.