13 August, 2018

Eploy today announced the launch of the 2018 UK Candidate Attraction Survey in conjunction with HR Grapevine.

Now in its third year, the survey is open to both in-house and agency recruiters and seeks to understand and analyse the challenges, trends and behaviours across the talent acquisition landscape, with the primary focus of identifying the effectiveness of candidate sourcing channels – including job boards, social media, job aggregators and company careers sites. The report serves as a benchmark for recruitment teams to assess their experience in attracting candidates with industry peers.

Findings from last year’s survey, which had over 600 responses, uncovered some interesting insights:

  • Companies who frequently create and update their careers site content reported significantly higher candidate quality and increased numbers of applications
  • Employee Referral Programmes continue to be a top source of quality candidates although often fail to provide the quantity required
  • Although Professional Social Networks are ranked highly, traditional social media was reported to offer disappointing levels of candidate applications of the right quality
  • Roughly a third of respondents either can’t or don’t measure their careers sites – they rank their careers site lowly. Those that keep on top of their analytics reported both higher quality and quantity of candidates

The UK Candidate Attraction Survey 2018 is now open, and all recruitment teams are invited to take part and rate each of their candidate sourcing channels for the quantity and quality of candidates they generate. Once the survey closes, results are aggregated into ‘Sourcing Quadrants’ for each channel, sectors and size of organisation.

As an added incentive, anyone who completes the survey can enter the prize draw to win £250 Amazon vouchers.  

Last year’s survey is still available to download, and it’s free so get your copy today!

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